The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention

Main Article Content

Winda Victoria Pebriani
Ujang Sumarwan
Mega Simanjuntak
صندلی اداری

Abstract

The objective of this research was to analyze the effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. The data are collected from 218 women consumers who have bought Muslim clothing through e-commerce (Hijup) and social network (Instagram) at least two times in the last three months. The data are analyzed using t-test and Structural Equation Modelling (SEM). The result of this research indicates that lifestyle has a significant effect on perception, perception has an effect on satisfaction, satisfaction has an effect on preference, and preference has an effect on re-purchase intention. Meanwhile, satisfaction has no significant effect on re-purchase intention in both models.

Downloads

Download data is not yet available.

Article Details

Section
Articles

References

AKHTER, S. H. (2010) Service attributes satisfaction and actual repurchase behavior: the mediating influence of overall satisfaction and purchase intention. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, v. 23, n. 2010, p. 52-64.

BHATTACHERJEE, A. (2001) An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, v. 32, n. 2, p. 201-214.

CHAO, M. C.; CHEN, C. C.; HSIANG, L. C.; YU, H. F. (2008) Determinants of customer repurchase intention in online shopping. Online Information Review. v. 33, n. 4, p. 761-784.

CURTIS, T.; ABRATT, R.; DION, P.; RHOADES, D. (2011) Customer satisfaction, loyalty and repurchase: some evidence from apparel consumers. Review of Business, v. 32, n. 1, p. 47-57.

DEVARAJ, S.; FAN, M.; KOHLI, R. (2002) Antecedents of b2c channel satisfaction and preference: validating e-commerce metrics. Information Systems Research, v. 13, n. 3, p. 316-333.

DIREKTORAT JENDRAL PAJAK KEMENTRIAN KEUANGAN. (2014) e-Commerce Indonesia Terus Berkembang Pesat. Retrieved April 27, 2017, from http://www.pajak.go.id/content/e-commerce-indonesia-terus-berkembang-pesat.

HELLIER, P. K.; GEURSEN, G. M.; CARR, R. A.; RICKARD, J. A. (2003) Customer repurchase intention: a general structural equation model. European Journal of Marketing, v. 37, n. 2, p. 1762-1800.

JAMAL, A.; GOODE, M. M. H. (2001) Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence & Planning, v. 19, n. 7, p. 482-492.

JIANG, L.; YANG, Z.; JUN, M. (2012) Measuring consumer perceptions of online shopping convenience. Journal of Service Management, v. 24, n. 2, p. 191-214.

KIM, D. J.; CHO, B.; RAO, H. R. (2000) Effects of consumer lifestyles on purchasing behavior on the internet: a conceptual framework and empirical validation, In International Conference on Information Systems, atlanta, Proceeding, Atlanta: ICIS.

KYAUK, S. T.; CHAIPOOPIRUUTANA, S. (2014) Factors influencing repurchase intention: a case study of xyz.com online shopping website in myanmar. In: INTERNATIONAL CONFERENCE ON TRENDS IN ECONOMICS, HUMANITIES, AND MANAGEMENT Pattaya, Proceedings Pattaya; ICTEH.

LIAT, C. B.; WUAN, Y. S. (2014) An empirical study on continuance intention of mobile social networking services integrating the is success model, network externalities and flow theory. International Journal of Liberal Arts and Social Science, v. 2, n. 8, p. 121-133.

LIN, J. C.; LU, H. (2000) Towards an understanding of the behavioural intention to use a web site. International Journal of Information Management, v. 20, n. 2000, p. 197-208.

LINGLING, G.; XUESONG, B. (2014) Factors influencing consumers’ online purchase intention:a study among university students in Malaysia. Asia Pacific Journal of Marketing and Logistics, v. 26, n. 2, p. 168-189.

MISHRA, S.; MATHEW, P. M. (2013) Analyzing perceived risks and website attributes in e-retailing: a study from India. Journal of Internet Banking and Commerce, v. 18, n. 2, p. 1-14.

MOHAMED, N.; HUSSEIN, R.; ZAMZURI, N.H.A; HAGHSHENAS, H. (2014) Insight into individual’s online shopping continuance intention. Industrial Management & Data Systems. v. 114, n. 9, p. 1453-1476.

MOWEN, J. C.; MINOR, M. (2002) Perilaku Konsumen, Ed 5. Jakarta: Erlangga.

OVERBEE, J. W.; LEE, E. J. (2006) The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, v. 59, n. 10, p. 1160–1166.

PRATMININGSIH, S. A.; LIPURING, C.; RIMENTA, T. (2013) Factors influencing customer loyalty toward online shopping. International Journal of Trade, Economics and Finance, v. 4, n. 3, p. 104-110.

RAMAYAH, T.; IGNATIUS, J. (2005) Impact of perceived usefulness, perceived ease of use, and perceived enjoyment on intention to shop online. ICFAI Journal of Systems Management, v. 3, n. 3, p. 36-51.

SIYAMTINAH; HENDAR. (2015) Meningkatkan pembelian ulang melalui kepercayaan dan kepuasan pada pembelanjaan online. Conference in Business, Accounting, and Management. v. 2, n. 1, p. 435-448.

SUMARWAN, U.; JOHAN, I. R.; ANINDITA, D. (2011) Sikap, preferensi, dan niat beli terhadap produk makanan ringan pada usia anak sekolah. Jurnal Ilmu Keluarga dan Konsumen, v. 4, n. 1, p. 98-105.

WIJAYANTO, S. H. (2008) Structural Equation Modelling dengan Lisrel 8.8: Konsep & Tutorial. Yogyakarta: Graha Ilmu.

YOSINI, D. (2011) Consumer preferences on import and local fruit in Indonesia. Lucrări ştiinţifice. v. 54, n. 2, p. 32-37.

فروشگاه اینترنتی